our mission

Let’s work together to make our food production more sustainable, secure and safe



New alliance to foster innovative startups in smart farming in metropolitan areas
We founded FoodStars for three reasons: the Dutch horticulture and agri-food sector’s wish to work with international startups, its challenge to adapt high-tech innovations to the context of upcoming markets, where the need for innovation is high, and last but not least, its commitment to contribute to food security and the world’s Sustainable Development Goals.


The Netherlands is one big metropolitan area, yet it is the the world’s second largest exporter of agri-food products after the US. That is why FoodStars focuses on fostering innovative startups in smart farming in metropolitan areas. As such, FoodStars contributes to feeding the world’s cities and important Sustainable Development Goals (SDGs) such as SDG 12 (Responsible Production and Consumption).


FoodStars also aims to forge a lasting ecosystem for these startups. We believe there are many opportunities to innovate when people and ideas meet at the crossovers between different sectors. Together we can drive innovation and entrepreneurship for a more sustainable and healthier food production. It is high time that the Dutch horticulture and agri-food sector has an innovation and startup ecosystem that matches its reputation: the industry’s own ‘Silicon Valley’ to feed the world’s cities.


FoodStars mobilizes corporates, researchers, and investors to collaborate to invest in startups in smart farming, but also runs its own programs. Our first accelerator for innovative startups in horti-tech is now open for applications.

“We support FoodStars because our sector needs a collaborative platform to recruit and grow innovative startups, especially foreign businesses.”

Maarten Oostenbrink, General Manager of Svensson

Meet the


Meet the FoodStarts team. A motivated, international and multi-disciplinary group of startup, acceleration, investment and communications professionals.
  • Peter Buis
    Peter Buis Director of Truvalu-startups
  • Daniël Steginga
    Daniël Steginga Acceleration Manager

    Acceleration Support | Prototyping & Technology Support

  • Milah Wouters
    Milah Wouters FoodStars Accelerator Program Lead

    Program design and execution | Team Management | Account Management

  • Maaike Veen
    Maaike Veen FoodStars Partnership Lead

    Partnerships | Fundraising | Stakeholder Management

  • Aditya Putta
    Aditya Putta FoodStars Selection Lead

    Scouting | Selection | Acceleration Support

  • Sergey Gridin
    Sergey Gridin FoodStars Scouting Support


  • Pedro Valarini
    Pedro Valarini FoodStars Community Manager

    Community Coordination | Moderation | Supervision

  • Walter aan de Wiel
    Walter aan de Wiel Acceleration Manager

    Acceleration Support | Lean Startup | Business Strategy

  • Mathijs Koper
    Mathijs Koper Co-founder World Startup Factory

    Partnerships | Acceleration Support | Customer Development

  • Eveline Braam
    Eveline Braam Managing Director The New Farm

    Business strategy | Team Management | Funding

  • Peter de Groot
    Peter de Groot Concept Developer The New Farm

    Business Plans and Execution | Marketing Strategy | Education

  • Egbert Ottevanger
    Egbert Ottevanger Co-Founder World Startup Factory

    Acceleration Support | Business Development | Technology & IP

  • Gerrit Jan van ‘t Veen
    Gerrit Jan van ‘t Veen Co-founder World Startup Factory

    Acceleration Support | Business Strategy | Customer Development

  • Jan Verkooijen
    Jan Verkooijen FoodStars Investment Lead

    Investments | Deal Structuring

Meet the

FoodStars Coaches and Business Developers

Meet our dedicated coaches and business developers.
  • Simone Lamers
    Simone Lamers FoodStars Coach

    Food technology | Sustainability

  • Fernando Russo
    Fernando Russo FoodStars Business Developer

    Entrepreneur | Marketing | Impact Investor

  • Anne-Claire van Altvorst
    Anne-Claire van Altvorst FoodStars Coach

    Personal coaching | Food & Health | Strategy

  • Peter de Groot
    Peter de Groot FoodStars Coach

    Business Plans and Execution | Marketing Strategy | Education

  • Charu Mittra
    Charu Mittra FoodStars Coach

    Leadership and business coaching | Strategies for transformation

Call or email

Contact us

We are looking forward to working with you on innovative solutions that help to achieve food security for all. Please do not hesitate to get in touch with us!


If you would like to know more about the application process for our Horti-Tech Accelerator, please contact:

Aditya Putta


If you would like to discuss how we can collaborate, please contact:


Mathijs Koper


If you like to become a FoodStars coach or expert, please contact our program manager:


Milah Wouters

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